Discourses in Place

Discourses in Place

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Discourses in Place is essential reading for anyone with an interest in language and the way we communicate. Written by leaders in the field, this text argues that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains, to urban centres in Austria, Italy, North America and Hong Kong, this textbook equips students with the methodology and models they need to undertake their own research in 'geosemiotics', the key interface between semiotics and the physical world. Discourses in Place is highly illustrated, containing real examples of language in the material world, including a 'how to use this book' section, group and individual activities, and a glossary of key terms.In the US the semiotics of signs, signals, and markings is spelled out for traffic engineers in the Manual for Uniform Traffic ... 5/25/02, 3:19 p.m.) Different types of signs such as warning or regulatory signs are required to have distinctive shapeanbsp;...

Title:Discourses in Place
Author: Ron Scollon, Suzie Wong Scollon
Publisher:Routledge - 2003-12-08

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