Problems in marketing
Exhibit 10 is a schematic diagram of distribution channels in the warm-air heating and air-conditioning industry. To reach the ... Carrier, Crane, Fedders, Rheem, and Payne all financed wholesaler inventories to a large extent. Althoughanbsp;...
| Title | : | Problems in marketing |
| Author | : | Christopher H. Lovelock, Scott Ward, Harvard University. Graduate School of Business Administration |
| Publisher | : | McGraw-Hill Companies - 1981 |
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